Beyond Greenwashing: Businesses Responding to the Climate Crisis

Jun 16, 2021 01:00 PM in Dublin

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In partnership with the Trinity Business Alumni, please join our next Inspiring Ideas @ Trinity webinar welcoming Dr Sheila Cannon, Assistant Professor of Social Entrepreneurship, who will lead a discussion with two social entrepreneurs: John Weakliam, founder and CEO of Vita Green Fund, and Ahmad Mu’azzam, co-founder and CEO of Evocco. They will be exploring how businesses can genuinely and authentically respond to the climate crisis, beyond greenwashing.

With guest speakers:
Dr Sheila Cannon, Assistant Professor of Social Entrepreneurship at Trinity College Dublin
John Weakliam, Founder and CEO of Vita Green Fund
Ahmad Mu'azzam, Co-founder and CEO of Evocco

While there is a scientific consensus on human-caused climate change, there is still no social consensus on how to respond. What is the role of business in responding to the climate crisis beyond “do less harm”? The social changes needed for climate adaptation have focussed on individual behaviour, such as reducing international flights and switching to a plant-based diet, an approach which has not worked so far. Will individual action ever trickle up and change our unsustainable systems? What are the collective social changes that constitute ‘climate adaptation’? Join us to hear about innovative responses to these issues, and how social entrepreneurs are pushing the boundaries of what is possible.

Evocco has a mobile app that empowers consumers to eat within planetary boundaries. It allows you to track, improve, and offset your emissions by taking photographs of your food shopping receipts.

Vita Green Fund enables investors to purchase carbon credits that also have a positive social impact by providing clean cook-stoves in Ethiopia and Eritrea. Vita is unique in that it combines environmental, social and financial returns for investors, while improving the lives of people who depended on wood stoves. 

If the event is fully booked, you can join the live stream at our YouTube channel: https://www.youtube.com/user/TCDAlumni.

If you would like to submit any questions in advance for the speakers please email alumni@tcd.ie. There will also be an opportunity to ask questions during the webinar.

If the event is fully booked, you can join the live stream at our YouTube channel: https://www.youtube.com/user/TCDAlumni.